South African Casinos Are Using Mobile Technology to Communicate Better with Customers

In the last few decades, technology has advanced in ways that we could never have imagined. Software nowadays allow companies to directly communicate and engage with their customers. Big companies such as Apple and Google are always looking for new ways to make user experience better as this ensures loyalty. The same can be said for casinos. Whether online or land-based, casinos in South Africa are making use of high-level technology to get valuable data about their players to see what they enjoy and what they think should be improved. Below we are going to take a look at how South African casinos are using mobile technology to improve communication with their players.

The Gambling Scene in South Africa

If you were to ask somebody to create a list of some great gambling destination, we are sure that not many people would put South Africa on their list. However, they would be wrong to leave South Africa out as it is a destination where gamblers can have an awful lot of fun. Gambling used to be severely restricted, but in the 90s the government decided to legalize gambling to crack down on illegal casinos and to provide more revenue. You can now find more than 40 land-based casinos throughout the country and they provide gamblers with all the table games and slot machines that they could wish for.

If you are ever visiting South Africa and you consider yourself to be a bit of a gambler, then you need to pay a visit to some of their best casinos such as Sun City Casino or Rio Casino, one of the largest casinos in the Southern Hemisphere. So, now we know that the gambling scene is big in South Africa, let us take a look at how mobile technology is used to communicate with customers.

Mobile Technology is Amazing

Many casinos around the world still rely on traditional methods of communicating with customers such as sending texts and third-party advertising, but thanks to the advancement of mobile technology, there are much more effective methods available. for instance, mobile apps have the ability to alert customers with push notifications - to receive them, all the person needs is the app and an Internet connection. Customers can then be notified about special offers that will soon expire, they can be given weather updates so that they can make their plans around it, they can be given suggestions about where else to visit in the area once they have finished at the casino, and they can be encouraged to leave reviews.

The two big South African casinos that we mentioned above are already making use of all of the latest mobile technology to engage more with their clients, giving them a huge advantage over those who are not using mobile technology yet. For instance, they are using an app that allows their guests to enjoy their favorite games from their hotel rooms. This app also allows users to explore the nearby tourist attractions so that it is easy for them to find activities apart from gambling. They can also make reservations for dinner as well, simply by clicking a button. Casinos get a lot of stick for only caring about profit, but this is yet more proof that they also care about the experience that their customers have when visiting South Africa.

They have received a lot of positive feedback from their customers, which the two casinos are really happy with as it shows that the effort and money that they put into making sure that all goes swimmingly has paid off handsomely.

More Coming in the Future

This is certainly only the start of what casinos will be able to do with technology when it comes to engaging with their clients and making their experience better. For instance, there are now apps being produced that can inform the valet when to collect your car, that allow you to book tickets to a show or an event in the property, pay for your meal in a restaurant, or add the cost to one big bill at the end. There are even apps available that can hold your space in a queue.

There is a downside to this though and that is that you will need to download an app for the specific casino that you are at, instead of having one app that caters for all of them. However, having said that, having a specific app allows each casino to provide their customers with relevant content and personalized offers.